Working with Existing Tourism Micro-Entrepreneurs

RACHNA provides marketing linkages to the tourism entrepreneurs to incentivize them to promote green practices such as adaptation of energy efficiency, use of local organic products, and engagement of rural communities in businesses, solid waste management plan, and earth-quake resistance hotels/ buildings.

RACHNA is promoting tourism-linked innovative green business ideas such as the ‘Green Dhaba Project’ designed to provide clean water refilling stations, local food and many other improved services in the four major tourism highways in Garhwal to make the existing tourism sector responsible and lasting.